About

A ”made in Greece” company, developing & manufacturing highly regarded personal care and home care products for national and international markets

Cleanway is a Greek company founded in 1987 by two chemists, Panayotis Zachmanoglou and Antonios Bonos, both of whom had 10 years of prior experience in the chemical industry. The company’s mission is to offer a wide range of high-quality products at fair prices.

The company, offers a full range of products for home care (general cleaning, laundry, kitchen, glass, disinfectants, etc.) for personal care (face, hair, body, sun protection, baby care, etc.) and for professional use. In addition to the same labels, the largest national (SKLAVENITIS, AB VASILOPOULOS, BAZAAR, MARKET IN, METRO, OK Markets, etc.) and large international retail chains (Ahold Delhaize and Carrefour) have entrusted Cleanway to produce their private label (PL) products. The company’s portfolio has more than 980 unique codes.

Corporate Activities & Interests

Driven by cosmetics, Cleanway has established a presence in 12 countries in Europe, America, Asia and Africa with a solid expansion plan.

A decisive role in the expansion of Cleanway’s international presence is played by its consistent participation in global industry initiatives. Since 2018, the company has taken part in COSMOPROF Worldwide, the world’s leading cosmetics exhibition, held annually in Bologna, Italy. This is complemented by active participation in international chambers of commerce and targeted trade missions, strengthening global partnerships and supporting solid export growth.

Penelope

PeneloΠe seals the soothing moisturising and nourishing benefits of donkey milk along with other fine ingredients like olive oil, panthenol, aloe vera, vitamin E.

Tango

PeneloΠe seals the soothing moisturising and nourishing benefits of donkey milk along with other fine ingredients like olive oil, panthenol, aloe vera, vitamin E.

Solero

PeneloΠe seals the soothing moisturising and nourishing benefits of donkey milk along with other fine ingredients like olive oil, panthenol, aloe vera, vitamin E.

Corporate Responsibility
Corporate Responsibility

The company strives to have a positive social impact.

  • Internally, there is an equal opportunities policy on gender, religion, ethnicity, physical appearance or sexual orientation.

    The company ensures fair practices towards staff.During the economic crisis (2008–2015), the company maintained both salaries and employment levels, while the pay gap between production staff and top management remains below a factor of 2.5.

  • It supports fair trading and long-term partnerships across its supply chain,

    with structured collaboration with certified Greek and European suppliers and a wide retail and wholesale network, while prioritizing partnerships with environmental and social impact, such as Fabric Republic.

  • Beyond its operations, Cleanway supports organizations

    including the Hellenic Donkey Center, the refugee integration initiative KYCLOS, Reto Hellas and Iliachtida, and its co-founder, Panayotis Zachmanoglou, has been recognized by the UNESCO Piraeus and Islands Group for his ongoing support.

Quality And Distinctions

The quality of the company's processes is confirmed by the above-mentioned ISO certifications, while the quality of the company's products has been confirmed through competitions, laboratory and consumer evaluations. Indicatively:

European Competition Distinction

Distinction in a European Competition: in 2005 the company took 1st place in a European Competition held by the CARREFOUR Europe Group for the selection of the producer of private label liquid fabric softeners. It is worth noting that the largest factories producing similar products in the world (including McBRIDE, the largest producer of private label products in the world) participated in this competition and the evaluation was carried out by the French EUROFINS laboratory.

 

Clinical Studies

Proven action through clinical studies.

Consumer bodies Awarded

They have been awarded by consumer bodies. Tango body emulsions were tested and evaluated by 1,105 people from the Greek consumer club zampple and 1,200 people from the Canadian TopBox club. In both Greece and Canada Tango quality was rated better or equal by market leaders.

International Award

International award. Penelope Olive body lotion won the first “Best Emerging Cosmetic Product” award at the Global Beauty and Wellness Awards (GBWA) in 2022.

Environment

The company is actively striving to develop more environmentally friendly products.

In addition to its ISO14001:2015 environmental management certification, its Green Life range was certified in 2010 by the Supreme Council for the Award of the Ecological Label (ASAOS), and its Green Life hand dishwash detergent was the first in Greece to receive ISO 14067 (Carbon Footprint of Products).

Since 2011, Cleanway has applied Life Cycle Assessment (LCA) to raw materials, formulas and packaging, including circular economy innovations such as the use of phenolic compounds from olive mill waste, in collaboration with the Technical University of Denmark.

The company is a member of RSPO with certified sustainable palm oil for selected products, develops formulas suitable for COSMOS NATURAL, VEGAN and HALAL certifications, and is an external partner of TÜV Austria Hellas.

Cleanway is doing scientific research regarding sustainable innovations in a circular economy context. The company led a 3 year research project together with the National Hellenic Research Foundation (NHRF) for the use of natural materials from spirulina, olive oil and olive mill waste. The project yielded 3 peer-reviewed scientific publications.

Production Facilities

The company's production facilities and warehouses, 4,600 m2 of covered space, are located in a privately owned area of 8 acres, 55 km from the center of Athens, in the industrial area of Oinofita.

The construction of the factory and the rest of the company’s investments (mechanical equipment, means of transport, etc.) were based on own financial resources without bank loans. Specifically, the modern cosmetics production plant was constructed in 2012 with a subsidy through the NSRF, under Axis 8-Central Greece of the regional Operational Programme “Manufacturing” of the NSRF 2007-2013.

Cleanway was one of the two companies in the region of Central Greece that received a grant due to the reliability of the company’s financial data. The project was successfully completed. The facility is certified according to ISO9001:2015 ‘Quality management systems’, ISO22716:2007 ‘ Cosmetics- Good manufacturing practices’ and ISO14001:2015 ‘Environmental management systems’. Cleanway’s cosmetics production plant also hosts the company’s a microbiological laboratory.

Herbellis Launch
1987-2004
  • 1987
    TANGO body milks got an award from a Greek consumers body
  • 1990
    Certified with ISO14001 for environmental management systems
  • 2000
    Exports to Africa, Business trip in China, participation in COSMOPROF, the biggest cosmetics fair in the world.
  • 2002
    Major chains carrying products are: AB (Delhaize Group); Makro C & C, OK-Market; Market-in; Jumbo
  • 2004
    Cleanway was awarded a European R&D fund for sunscreen innovation. Herbellis effectiveness proven by clinical trial
Herbellis Launch
2006-2014
  • 2021
    TANGO body milks got an award from a Greek consumers body
  • 2022
    Certified with ISO14001 for environmental management systems
  • 2023
    Exports to Africa, Business trip in China, participation in COSMOPROF, the biggest cosmetics fair in the world.
  • 2024
    Major chains carrying products are: AB (Delhaize Group); Makro C & C, OK-Market; Market-in; Jumbo
Herbellis Launch
2015-2020
  • 2015
    TANGO body milks got an award from a Greek consumers body
  • 2017
    Certified with ISO14001 for environmental management systems
  • 2018
    Exports to Africa, Business trip in China, participation in COSMOPROF, the biggest cosmetics fair in the world.
  • 2019
    Major chains carrying products are: AB (Delhaize Group); Makro C & C, OK-Market; Market-in; Jumbo
  • 2020
    Cleanway was awarded a European R&D fund for sunscreen innovation. Herbellis effectiveness proven by clinical trial
Herbellis Launch
2021-2026
  • 2021
    TANGO body milks got an award from a Greek consumers body
  • 2022
    Certified with ISO14001 for environmental management systems
  • 2023
    Exports to Africa, Business trip in China, participation in COSMOPROF, the biggest cosmetics fair in the world.
  • 2024
    Major chains carrying products are: AB (Delhaize Group); Makro C & C, OK-Market; Market-in; Jumbo