Our Brands

Cleanway develops and manufactures a portfolio of brands covering home care, personal care and pet care, designed to address multiple market positioning strategies.
Each brand has a clearly defined identity targeting premium, value-driven or environmentally responsible segments.
Across all brands, product development follows common principles: scientifically developed formulations and consistent performance. This approach allows Cleanway partners to maintain product credibility and long-term brand reliability.
Today Cleanway brands are distributed through wholesalers, retailers and international partners in 12 countries across Europe, the Americas, Asia and Africa. Selected products have received international awards and independent consumer recognition.
The company continues to expand its international presence through new partnerships and participation in international trade fairs such as Cosmoprof Worldwide Bologna.